Doing the right thing, even no one is watching

If you want to build a solid personal brand - start doing the right thing.

Why is integrity such a biggie?

Integrity is the foundation of building trust. People don’t want to double-check their entourage all the time. So they surround themselves with individuals who seem trustworthy. It saves a lot of time if you don’t have to mitigate the risk of constantly getting stabbed in the back.

"The First Wave of Trust—Self Trust—is all about credibility. It’s about developing the integrity, intent, capabilities, and results that make you believable, both to yourself and to others." (Stephen M.R. Covey, The SPEED of Trust)